Marketing Principles

Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers. Marketing Principles Marketing describes –product, good services and customers. Marketing all aboutidentify customer need and satisfying customer with products and make profit. In Mr Tan’swords [22/4/13] â€Å"marketing is mutually satisfying exchange at profit in the long term†. Marketing isthe built-up relationship and created customer delight, capture value from customer to create profit and customer quality. Marketing process identify customer need, situation analysis and marketing strategy decisions about product prise distribution and promotion and then how this is implemented monitored and controlled. A. Situation Analysis:- In a situation analysis a company need to understand customer need and carefully think about company resources and capability in which it is operating. Some point can be used for situation analysis -5c, Pest analysis, Swot analysis. a) 5c:- 5c presentcompany, customers, completions collaborations and climate. Company present internal situations, sources, availability and options. Customer, compitions, collaborations climate are external situation. For example tescowas tea but when they analysis customer need then tesco start adding brand and products in their business. In other example, Tesco analysis customer by rewarding club card points, in this way tesco gathering all information about customer need, interest, and product and spending. b) PEST Analysis:- Political, economic, socitical and technological factors come pest analysis. Day by day customer need is changing, because of change economy society and change of interest. After second war Jack tesco funder launched a food rationing to make sure everyone received an equal amount if food[political, economic] Now England is multicultural country so tesco selling so many ethnic products to serve different community [societal]. Tesco add electrical product intesco market according to customers need. [technology] c) SWOT Analysis:- Strength, weakness, opportunity and threats is in swot analysis. For example strength- tesco was the only one and one only retailers and had no competitors. Opportunities-Tesco has 50 branches and soon 1939 have doubled branches. Weakness and threats- after opening 150 stores tesco business was going down because of internal weakness. Then mr Jack son-in-law came and manage all business. B. Marketing Strategy:- Marketing strategy that combines all its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from good marketing research and focused on the right product mix in order to achievethe maximumprofit potential and grow the business. The marketing strategy is the foundation of a marketing plan, this includes- segmentation targeting, positioning the product within the target market. C. Marketing mix decisions:- After marketing making market strategy Tesco take decisions about marketing mix. Marketing mix includes 4 basic things which are known as 4 ps, they are following as: * Product: – Tesco identify and design their product. * Price: – Tesco fix the prices for their products. * Place: – Tesco identify a specific area in which they will introduce their product. * Promotion:- Tesco make advertising campaigns to advertise their products by using different mediums of advertisement such as electronic media, print media. D. Implementation and Control:- After situation analysis, marketing strategy, marketing mix decisions Tesco launched their product in market. They implement their all strategies on product and also on target market. They control and monitor their products such as is their product fulfils the customer needs and wants. POSITIONING positioning helps establish product or services to identify within the eyes of the customers. A company positioning strategy is related to customers’ motivation and requirements, as well as by its competitors. Tesco express store mainly in high street to target working people who have less time for shopping VALUE PROPOSITION TO THE TARGET MARKET A value roposition is a promise of value to be delivered and a believe from the customer that value will be experienced. 2. 2 MARKETING MIX DECISIONS Marketing mix dicision is mixture of product, pricing, distribution and promotion, and make decisions and policies to maximise profit and minimise cost. Product development –product is the physical product or services which is company offer to consumers. product development include appearance, pa ckaging, warranty etc. Tesco adding and changing products according to customer need. Prise-prising decisions is important in marketing mix decisions,company have to consider product production cost , advertising,prising response of competitors and margin Distribution contracts- the distribution system performs transactional, logical and facilitating functions. Distribution contract help to company to put the products in market Promotion – promotion decisions are communicating and selling the products in market. Promotions decision involve advertising, public relation media type ect. 2. IMPLEMENTION AND CONTROL Implementation is a type of feedback, inimplementationmonitor all business activities and identify problem and shortfall in business. As the market change the marketing mix can be adjusted to accommodate the changes and can control on business. Often Small changes in consumer wants can addressed by changing the advertising massage, if the change become more significant, a product re-design or entirely new product may be needed. In Tesco for example horse meat was found in beef burgers and other products, Tesco removed all products containing horse meat and apologised to all their customers.

A Semiotic Analysis of a Newspaper Story Essay

A logical place to start may be to ask ‘what is news?’ Professor Jonathan Bignell suggests that ‘news is not just facts, but representations produced in language and other signs like photographs.’ The newspaper is just one medium of news communication; other media include television, radio, magazines, and the Internet. We will concentrate on a particular news item as covered in three different British daily newspapers, namely The Sun, The Telegraph, and The Times. The story which is being covered is that of the death of a female police officer who was stabbed by a man whilst she was on duty. The medium of the newspaper is particularly interesting as signifiers are presented simultaneously thus offering a concrete display of signs which the reader can consume at their own pace and can also be re-read, as opposed to television or radio news which can only be watched or listened to at particular times. The process of selection is central to the production of all newspapers. This involves selecting events which are considered to be worthy of being printed as news, and excluding news which is considered to be irrelevant, insignificant or unworthy of news coverage. Thus news is a social construct dependent on what is deemed to be important by those who work in the ‘news industry’ based on certain codes of behaviour which have been learned by news workers in order to do their job. The codes of behaviour which have been learnt by news workers undoubtedly depend on the particular newspaper for which they are working. It could be suggested that in British society most adults would be aware of the conventions of different newspapers. We will attempt to examine the types of sign systems within which a particular news story is encoded in a selection of newspapers, and how these different sign systems may affect meaning. It is clear when looking at The Sun, The Telegraph, and The Times articles, which were all published on Saturday, April 18th, 1998 that each newspaper attaches significance to different news items. This is made clear by looking at the front pages of each newspaper, with The Sun’s main front page story concentrating on the relationship of Patsy Kensit and Liam Gallagher, compared to The Telegraph’s main story which concentrates on a ‘shake-up’ of scientific committees that advise government ministers on food safety; and The Times main front page story which covers the story of the new National Lottery Big Ticket show which is facing the BBC ‘axe’ . Although we will not be concentrating on the comparison of the front pages of the newspapers in this term paper, these examples demonstrate how drastically the different newspapers differ in what constitutes front-page news. The examples also demonstrate the interpretation of newspaper conventions, as we analyse the stories which are considered to be the intended main news of the front-page. As can be seen with the front page of The Sun the main story is clear as it dominates most of the available space on the front-page. However, with the other newspapers the distinction is not quite as clear. The main criteria when deciding on which was the main story of the front-pages of The Telegraph and The Times was the size of the typeface of the headline. This emphasises that the reader comes to the newspaper with a set of codes with which to decode the text, and these codes may differ from individual to individual. This leads to the point that the text is open to a variety of interpretations depending on the ideological standpoint of the reader, and whether the reader is familiar with the newspaper and the codes which. it employs to communicate the ‘news’ which it has selected. Connotations of the linguistic and visual signs which are presented by newspapers are central to the meaning of the news item to the reader. The connotations of the news item are perceived within a coded framework and there are recognisable codes within different newspapers. It is clear that different newspapers use particular narrative codes when representing the same item of news. This can be seen in the three headlines which refer to the particular news item which I have chosen to examine. The Sun headline states ‘SCANDAL OF PSYCHO FREED TO KILL HERO COP NINN’, The Telegraph – ‘WPc was knifed to death after removing armour’, and The Times – ‘WPc paid with her life for dedication to duty.’ Each of these narrative codes used in the headlines instantly provide a framework on which to build the meaning of the news item. The headlines are linguistic syntagms which aim to attract the attention of the reader to the topic of the news st ory, and the linguistic signs which are employed in the headline suggest to the reader the appropriate codes which are needed to understand or decode the news item. It is clear that the newspapers use different linguistic codes as a means of representing the news item. The Times and The Telegraph are similar in their use of language. However, both differ dramatically with The Sun. It is clear that The Sun uses orally based vocabulary, and dramatic and sensational language. This can be seen in the first sentence of the news item, which reads ‘A. violent cop-hating nut killed brave WPC Nina Mackay after a catastrophic catalogue of blunders by Crown prosecutors and police allowed him to roam free.’ The article also employs alliteration for emphasis , as in ‘catastrophic catalogue’ and ‘scandal of psycho’. The linguistic codes of the news item certainly connote speech which in turn connotes familiarity, informality, and camaraderie. The article also implies familiarity with the victim (We Nina Mackay) who is referred to throughout as ‘Nina’ where as a distance is created between the reader and the offender who is referred to throughout by his surname, Elgizouli. This code of familiarity is significantly different to that which is employed by The Telegraph and The Times who refer to the victim either in her professional capacity (WPc Nina Mackay) or by her full name. However, it is perhaps significant that the offender is referred to by his surname in all of the different representations of the news items. This strategy of distancing the reader from the criminal is blatantly employed by all three of the newspapers, clearly suggesting that the preferred reading of the texts should involve no sympathy with the offender. Another drastic difference between the newspaper representations of the news item are the typographic devices used to break up the text. Again, The Sun differs dramatically to The Telegraph and The Times using bold text to start the article, serving to extend the role of the headline in attracting the attention of the reader to the topic of the news story. The use of bold and one word sub-headings which are employed throughout the text serve to direct the reader in making meaning of the text and make blatantly obvious the points which the newspaper deem to be of particular significance to the understanding of the news item. The Telegraph and The Times do not employ the same typographic codes as The Sun, apart from bold type which is used for the headline, and the bold type used to name the journalist/s of the article. The narrative of the news story uses the same type and size of font throughout the item. Arguably, this connotes authority and formality to the reader which is also demonstrated by the fairly long sentences, the correct spellings and the lack of colloquial language such as ‘cop’ which is used in The Sun. This perhaps implies that the ‘quality’ press such as The Times and The Telegraph provide better news than tabloids such as The Sun. However, this kind of value judgement is inappropriate as both types of newspaper are constructions of the news with the ‘quality’ newspapers aiming to connote authority and formality and the ‘popular’ tabloids aiming to connote an attitude of ‘telling it how it is.’ Thus both types of representation of the news items present mythic meanings. Linguistic and typographic codes are not the only codes employed in news discourse. Graphic codes must also be considered. The photographs used in the press have also undergone a process of selection. One image will be chosen over another as it connotes a message that the selectors of the photograph want to communicate. Barthes (cited in Bagnell, 1977:98) suggests that the newspaper photograph is ‘an object that has been worked on, chosen, composed, constructed, treated according to professional, aesthetic or ideological norms which are so many factors of connotation.’ The ‘treatment’ of photographs which is referred to by Barthes can be seen in the different newspapers which I have chosen. Interestingly, each version of the news item has used the same photographs, but treated them differently according to the required connotation. Each representation uses the same picture of the victim in her police uniform looking directly at the camera, and the same pictu re of the offender looking vacant and away from the camera. Again, The Times and The Telegraph use similar codes, and The Sun employs a drastically different strategy despite using the same original photographs. The most drastic difference is that The Sun presents the photographs in colour, connoting realism and the dangerousness of the offender. This is also connoted by the size of the photographs, with the graphic representation dominating a large proportion of the overall available space on the page, which is another drastic difference between The Sun’s representation of the news item and the other two newspapers. Despite these major differences it is significant that the newspapers have all used the same photographs, and it is interesting to look at why these particular photographs might have been chosen. Paradigmatically, photographs involve connotations, and thus the significance of the particular photographs which have been chosen can be seen more clearly when considering what other paradigmatic connotations might have appeared in their place. For example the connotations of the picture of the police officer would change considerably if she was not in uniform. Likewise, the connotations of the picture would change if the offender was looking directly at the camera and smiling, instead he is pictured looking away from the camera with a blank expression, connoting lack of emotion. The contrasted pairs which seem to be involved in the paradigms are innocence and guilt, justice and injustice. These contrasted pairs are made more clear by the way in which the meanings of the photographs are anchored in a small amount of text beneath the photographs. The Times offers its own contrasted pair in the text beneath the pictures, namely ‘killer’ and ‘killed’. As Bignell (1997:99) suggests, the caption underneath the picture enables the reader to ‘load down the image with particular cultural meanings and the photograph functions as the proof that the text’s message is true.’ The pictures are also shown in different contexts in the three newspapers with The Sun using a different strategy to The Telegraph and The Times. The Telegraph and The Times use similar sized pictures of the individuals involved. In The Sun the size of the photographs of the individuals differ considerably with the ‘killer’ being represented as significantly bigger than the ‘killed’. Also, the photograph of the police officer is presented in a photograph-like frame connoting sentimentality, and elevating her position in comparison to the ‘killer’. This emotionalism is carried over into the other picture which The Sun represents which shows the coffin of the police officer being carried by her colleagues. This is a cultural sign which most readers will be able to relate to, and connotes sympathy, tragedy and injustice. This discussion of several newspapers’ representations of the same news item show how semiotic analysis can determine the meanings of such news items, as a result of the linguistic and visual signs used within the texts. However, semiotic analysis cannot determine how an individual reader might interpret the representations of the news items in a real social context. Semiotic analysis does offer an insight into the factors at work in the production of a news item and distinguishes the various codes which are employed by different types of newspaper when representing a particular news item.

The Effects Of A Greek Default On The Uk Economy Dissertation

The Effects Of A Greek Default On The Uk Economy - Dissertation Example With the passage of time, the issue of the sovereign debt crisis has been getting worse. There are several European Union countries who have taken loans in order to survive in these circumstances and strive to make their overall economic condition better. According to the researchers and analysts out of all these countries, Greece has the worst situation and there is high possibility that the country will default and will not be able to repay the loans. The implications of this possible Greek default will not only be on the respective country but also on the other countries in the European Union. It is important to acknowledge here that the increasing globalisation and changing global practices have resulted in generating more integrated and related economies. For this reason, no country can avoid the influence of the economic issued being faced by any other country or economy. Through international trade and other cross country connections the distances among the economies of the world. There has been increasing convergence in the economies and as a result all activities are directly related and inter connected. This connection and relation among the world economies have resulted in the events of Great Depression and the recent economic downturn. 1.2. Background to the Research Study: Researchers, analysts, and economists have been conducting several research studies in order to evaluate and explore the impact of one economy on other related economies. The events like Great Depression have forced the researchers and economists to think about the reasons behind the global imp act of default of one economy. Economists and theorists have provided different theories in this regard, and the most important reason behind this is the integration of the economies. It is not possible for any country to survive in isolation in this global world. After the recent economic recession, the analysts are considerate about the potential recession European Union countries are heading towards. Several countries in the region of European Union are facing the issues related to the relatively lower growth rate and ongoing debt problems. According to the analysts, the main reason behind this is the austerity plan and policies implemented by the Greece. The Greece is all set to default, as according to Moses (2011), there are around 98 percent chances that Greece will default owing to the worsening debt conditions in the European Union region. Different European countries, including Germany, United Kingdom, France, etc, are taking considerable preventive measures in order to av oid and reduce the impact of the Greek default on their economies. All of this results in calling for formulating effective and efficient strategies on the national level to avoid another worse recession. For this purpose, it is important to first identify and explore the reasons behind the potential Greek default and its implications on the other related countries. Secondly, it is important to acknowledge that the Greek default will directly influence the trade and bond market of other European countries also. Along with this it will also affect the exchange rate and value of Euro. 1.3. Rationale of the Research Study: The research study has been undertaken by the researcher in order to identify the causes behind the worsening economic and debt condition of Greek and to explore its impact on other European Union countries specifically United Kingdom. United Kingdom has direct trade relations with Greece, and if Greece is unable to repay the loans this will results in exposing the b anks in UK to the issues of the financial system in Greece. As, the banks and financial institutions in UK will have to write off assets because of the repayment failure on part of the Greece, and this in turn will influence the short term profits. Apart from this there are also several other negative implications associated with the default of Greece. It is important to understand the relationship between the fiscal policy and the country

Writing Position paper Assignment Example | Topics and Well Written Essays - 1000 words

Writing Position paper - Assignment Example Technically, Puget Sound is the area of water east of Admiralty Inlet where the ocean comes along the Pacific Coast providing ports for ocean transportation in cities such as Seattle, Tacoma and Olympia, Washington (http://www.gonorthwest.com/washington/puget/Puget_Sound.htm). However, Puget Sound also refers to the inland port cities and towns. The Puget Sound inland area has one of the worst traffic congestion problems in the nation. In fact, drivers in this area are in the top third in terms of time lost due to waiting in traffic. This is not a list a region wants to top. Adding to the challenge is the fact that the Puget Sound area has had a large increase in population and the highest unemployment rate the area has seen in years. This means that traffic occurs at all hours, not just the traditional rush hours as one would expect (Cole, 2000). If the government officials of Puget Sound would allow the development of toll roads in the area, this would greatly reduce the amount of traffic congestion in the area. The Puget Sound’s current transportation network of roads and highways was built in the 1960’s. The population of the area is now 60% higher than it was when the roads were built. There has been little change over the years to keep up with the demand of more drivers on the road (Washington Policy Center, 2011). This is obviously the major reason that traffic gridlock is such an issue. Too many people, not enough room on the roads and not enough roads to drive on pretty much sums of the problem of the traffic in Puget Sound. Aware that the level of traffic congestion in the Puget Sound area is a real problem, the Puget Sound Regional Council, took on the project of developing a transportation plan to analyze how best to address the traffic issues. The issues that the planners faced are funding, how best to expand the current

Cultural Music Essay Example | Topics and Well Written Essays - 2500 words

Cultural Music - Essay Example What we are going to explore in this paper are the values, cultural music uphold, its historical significance, where it came from and the factors that distinguishes the cultural music from that of popular culture. We would put light across factors like religious rituals, social rituals, materialism and how it developed. Cultural value becomes a relative idea today because it is everywhere turned into something quantifiable, as the principle of exchange value (i.e., price) is extended into all spheres of life. Music when considered on a broad spectrum, is an art, and the value of art becomes a shifting term in an economy of cultural meanings, defined by its relation to other signifying elements in the cultural system, not to anything "real" to which it might ultimately refer. But when it comes to musical judgments, cultures are never explored in the context of social values. Though the formation of "taste cultures" has always been socially defined. Participation in certain genres of music say, grand opera, street ballads, or rural folk music was historically determined by a person's social position, not by a purely independent aesthetic choice. Indeed, from a sociological perspective, cultural taste is always a social category rather than an aesthetic one; it refers to the way we use cultural judgments as social "currency, " to mark our social positions. This may be less clear today, since contemporary society is characterized by the fragmentation of older taste cultures and the proliferation of new ones. In this context, cultural musical transactions take place with increasing rapidity hence the heating up of the cultural economy and its rapid turnover of new products. Not only are taste cultures themselves shifting, but people now tend to move between them with greater ease. These factors contribute to a sense of the relativity of any single position. Contemporary musical choices enable us to make selection from among umpteen choices, such choices refer to the pluralism, and the effect of that plurality is inevitably to confirm that, in matters of musical judgment, the individual can be the only authority. (Johnson, 2002, p. 7) Musician Perception Musicians are perceived as "speaking on behalf" of the cultures they perform. As Harnish says, "For those of us teaching in geographic areas of little diversity, we are charged with or charge ourselves with the task of representing the music and culture of the ensemble". (Solis, 2004, p. 14) Debate about music, even technical debate between musicians, has always been an attempt to wrestle with this conundrum: music flows from individuals to other individuals and yet seems to be shaped by supra individual forces. The basic model of that conundrum does not change. Music teachers, however, are the only

Probation and Intermediate Sanctions #8 Term Paper

Probation and Intermediate Sanctions #8 - Term Paper Example 6). On other hand, intermediate sanctions refer to illegal judgments that connect ordinary audition and imprisonment. Intermediate sanction usually includes the following, thorough trial, house detention, electronic scrutinization, boot campus and drug management (Siegel 2011 p. 7). Intermediate sanctions serve the following two functions in criminal integrity scheme. First, the granting of intermediate sanctions over confinement helps in reducing congestion and eases the saddle on any county’s jail organization. Secondly, it facilitates the reduction of recidivism by aiming the behaviors of the defendants that led to the committing of the crime. Intermediate sanctions can be very effective if used in the right way. The condition number eight sets out one of the ordinary Conditions of Juvenile Probation which was permitted in 1995 by the New Jersey Supreme Court. The condition stipulates well that one is obliged to answer completely, truthfully and promptly to all the enquiries made by his or her probation officer. This condition usually forms the basis of good probationer performance. In case the person under probation does no adhere to the condition, the probation officer may impose an appropriate sanction against the probationer as provided by the law. When one repeatedly goes against this condition, this is considered as a contravention of probation particularly when one has violated other

European Studies 2 Essay Example | Topics and Well Written Essays - 1250 words - 1

European Studies 2 - Essay Example This paper attempts to explain why and in the process discusses the qualities and characteristics that make a good leader, based on the views of Machiavelli, which seem to do violence on the popular concept of leadership. According to Machiavelli, good intentions, strong moral convictions and even technical expertise do not guarantee success in the political and administrative arena (Dobel, 1998). â€Å"The man who wants to act virtuously in every way necessarily comes to grief among so many who are not virtuous.† A man from the common people may aspire for the highest post, and he can do alone or with the help of others. If he becomes a leader through his wealth rather than through popularity or force of arms, he is still said to have become a leader with the help of others. The reason is that the people will look not to him but to his wealth as the source of his power. The people’s attitude will be based not on the strength of his character or the wisdom of his acts but on the state of his finances. Machiavelli counts liberality and generosity as among the various qualities it is desirable to see in a leader, but â€Å"the reputation for liberality or generosity is better than the practice thereof.† In other words, one does not need to be liberal or generous throughout. The important thing is he acquires a reputation for these predilections without going overboard. The danger with a thoroughly liberal disposition, according to Machiavelli, is that this is likely to â€Å"consume his whole substance in things of this sort†¦ and be obliged, to maintain his reputation for liberality, to burden his subjects with extraordinary taxes and to resort to confiscations and all the other shifts whereby money is raised.† By consuming the means for practicing liberality and generosity, these dispositions lead to a reputation for the opposite. In general, leaders are better off if they are loved rather than feared by their constituents. Machiavelli,

Transformational Leadership.Criticisms And Arguments Against Essay

Transformational Leadership.Criticisms And Arguments Against Transformational Leadership - Essay Example I will go ahead and take my stand on the matter and support my stand based on several writers and what they have written about transformational leadership. This is a paper that will extensively be a research on the topic of criticism of transformational leadership. By the time you are finished reading this paper you will have shaped your opinion on the matter of transformational leadership. Theory of Transformational leadership Cox (2001) stated that there are two primary groups of leadership. He stated them as transformational and transactional. However, Downton (1973, as cited in Barnett et al. 2001) was the first who came up with the difference between transformational and transactional leadership but the concept garnered little attention until the articles on political leaders by James McGregor Burns’ (1978) came to be published. According to Burns he made the distinction between transformational leaders as being outstanding/extraordinary leaders who engage with supporters , with their focus on higher order intrinsic needs, and brought up awareness about the value of specific results and new ways in which those results might be obtained and transactional leaders as being ordinary leaders who interchanged tangible/concrete benefits for the loyalty and work of supporters (Barnett et al. 2001; Cox 2001; Gellis 2001; Griffin 2003; Assess & Piccolo 2004). The theory of transformational leadership was further developed by Bernard Bass by questioning Burns’ perception of transformational and transactional leadership as opposites on a procession. Instead he suggested that they are individual ideas and that good leaders illustrate the features of both (Judge & Piccolo 2004, p. 755). Hitler is a good example given of a transactional leader while the best example of a transformational leader is Gandhi. The interest in transformational leadership is as a result of two tendencies (Simic 1998, p. 50). First, important international changes in the economy fro m the early 1970s meant that a lot of large companies in the west, such as AT&T and General Motors had to put into consideration extreme changes in their methods of conducting business. Some of the factors were the rapid changes in technology, an increase in the circulation of products from recently industrialized nations, increased competitiveness among the competitors, pricing strategy in the Organization of Petroleum Exporting Countries (OPEC) being volatile, and changing market structures led to a strong, volatile and competitive atmosphere in which important changes in the organization were crucial. Downsizing and adopting of new types of business agreement were the most common changes carried out. Therefore these changes took their toll on employee empowerment and satisfaction. This broke the old social agreement that had long term employment and in exchange get the employee's loyalty (Griffin 2003, p. 1). Secondly, in the 1970s, we had the contingency theory on leadership. Th e theory on leadership was established in research of behaviors, character, and circumstances and did not account for several untypical features in leaders (Simic 1998, p. 50). These are the fact tendencies that led to the realization of the theory of transformation. Odom and Green (2003), based on research and the analysis of a number of legal cases, claim that when the concept of transformational leadership is used in ethical dilemmas that managers face there is less litigation and better moral results than if the transactional approach to values that is common was used. Within academic surroundings, as a result of transformation

Ethical Issues for Engineers Working in a Design Engineering Company Essay

Ethical Issues for Engineers Working in a Design Engineering Company - Essay Example In the U.S, the National Society of Professional Engineers offers guidelines on ethics and professional conduct of the engineers. Bribery and corruption are prohibited as well as ethical issues like sustainable development and environmental protection (Baura 13). For instance, the American Society for Civil engineers requires members to observe health and safety and welfare of the society while executing their duties. The society also requires the engineers to reject corruption and bribery and offer services to the best of their competence (Christine Van Gorp 91). In a design company dealing with gas and oil exploration, an engineer may be required to design oil and gas rigs. The engineer will be responsible for developing reservoir simulation codes requiring a lot of computations. The engineer will perform test analysis by applying the principles of physics and mathematics and separation of hydrocarbons (King 33). The engineer may be required to offer advice on hydraulic fracturing systems and offer sufficient advice in the design of the oil and gas rigs (Heidersbach 3). Oil wells and rigs are used to get out from the ground to the surface tankers or pipelines up to the refineries. Oilrigs support structures constructed around the oil wells while the drilling takes place (King 51). The rigs may be on the ground or floating on the sea but are used to drill down to the strata that contain the oil deposits. The pumping system is then used to get the oil to the tankers or the pipelines (Heidersbach 2). The engineer is required to hold paramount health and safety welfare to the public by performing duties only in the areas of competence. The engineer is supposed to conduct himself responsibly and lawfully so as to enhance the reputation of the Company and the engineering profession (Baura 16). If the engineer’s judgment is overruled in cases where it endangers the health and safety of the public, the engineer is supposed to immediately inform the employer or client so that appropriate action may be undertaken. The engineer is supposed to inform the professional body in case of violation of the ethical code of conduct (Baura 16). The engineer is not supposed to make material misrepresentations, omit material facts, or make statements that are geared to deceiving the public on health and safety matters (Gunn and Vesilind 59). According to the ethics code of Institute of Engineers of Ireland, engineers are supposed to promote the principles of sustainable development in order to protect the future generations and the ec osystem (Unesco 184). The members are supposed to ensure the engineering projects have minimal adverse health and safety impact to the environment (Fleddermann 59). The engineer should ensure economical use of the natural resources like water wastage and avoidance of pollution (Unesco 185). The engineer is supposed to promote environmental awareness education among the public in order to promote the welfare of the community by avoiding pollution and natural resource wastage (Unesco 186). Companies in the oil and gas industry may cause adverse effects on the environment. Some of the environmental stressors include noise, fugitive dust, vegetation clearance, drilling waste, accidental oil releases, air pollution, sedimentation, and turbidity from the onshore surface runoff (Harris, Pritchard and Rabins 77). The magnitude

Some People Think That They Can Learn Better by Themsleves Than with a Teacher Essay Example for Free

Some People Think That They Can Learn Better by Themsleves Than with a Teacher Essay There has been a great deal written about the studying way of students for the past thousand years. Educators have started to wonder whether students should learn with intructors or not. Some people who are against this idea may argue that students ought to study by themsleves, which are likely to block their creativeness. One idea that has received much attention is that the majority of students tend to obtain knowledge from their teachers mainly because of its convenience and utility. This essay will discuss the teachers’ crucial function is not just the offer of excellent traning method but also an motivation for student. First and foremost, the wisdom of teachers can help learners steer their own boat in the ocean of life. For one thing, researchers have claimed that intructors may provide students with a wide range of advance knowledge thanks to their in-depth experience. When students learn without asking teachers’ assistance, they arenot be able to recognize their mistakes on their own and learn other difficult aspects in a lesson as well. For example, a number of students are in trouble in mathemartics; therefore, is is too hard for them to find out the way which in order to solve the problem. Teacher instructs and offers a variety of extra exercises so as to help them afterwards. For another, with teachers, students get the information not only in textbooks and materials but also the teachers’ knowledge. Almost teachers use adequate knowledge and accumulated experience to find the hidden talents of students. Realizing the students’ strong and weak points, which can help inst ructors implement approriate teaching methods for students. Second, a numerous entertainment activities, namely watching TV, searching web and playing games can distract students when they decide to learn subject by themselves at home. Put diferrently, teachers force students concentrate on lessons. They also approach a particular topic logically by taking it step by step. Without teachers, students will skip parts of learning process that arenot nesscesary for them, which can limit their understanding. Opponents of this may state that some people rather to waste their time to go for classes they can learn better with attend online classes by using internet at home since in a competitive world, time is one of the most concerned factors. Furthermore, there is not specific time, age limit to gain something new in online class. They have a point in thinking like that. On the other hand, they forget the fact that students usually start to feel nervous when exams come knocking at the door and teachers are able to prevent this situation by some special methods. In conclusion, it is undeniable teachers play important roles to motivate their children to become a successfull person.First, teachers with wide knowledge always provide students with a good direction to acheive goals. Moreover, they can push students in order to focus on the lessons. If this trend continues, more and more intellectual new generation will lay down a prosperous country.

Leadership And Management In Nursing Nursing Essay

Leadership And Management In Nursing Nursing Essay Mergers illustrate the focus on organisational restructuring as the key lever for change as indicated by the ninety nine health care provider mergers in England between 1996 and 2001. (Fulop, Protsopsaltis, King, Allen, Hutchings, and Normand, 2004) However, in many cases, mergers have unexpected consequences and drawbacks including problems in integrating staff, services, systems and working practices, clashing organisational cultures and poor leadership capacity. This essay considers leadership and management in the context of a problematic merger of services from two hospitals onto one site. The essay focuses on the change management process within one department to highlight key leadership, team, and cultural issues that negatively affected the newly merged department. The microcosm of the department mirrors similar occurrences across the two merged hospitals. The essay concludes with a comment on the organisational consequences if a macro intervention is not implemented. Confidentiality has been preserved by anonymising the identity of the hospitals and departments concerned. BACKGROUND This essay explores a recent change process involving the creation of a psychiatric liaison team based in a NHS hospital Accident and Emergency Department. (A E) in January 2004. The change occurred because of the merger of two hospitals that resulted in a number of structural changes, including the amalgamation of a traditionally split emergency service into a one site A E department. The liaison team replaced the existing deliberate self-harm service which had operated in the one hospital for two decades. The new liaison team consisted of eight newly appointed G-grade mental health nurses, a team leader, and a consultant psychiatrist who had both previously worked in the deliberate self-harm service. The hours of operation initially were 08:00 to 22:00 and there were two nurses on duty on early and late shifts. During a four week induction period, the team participated in team building and training exercises and developed into a cohesive, effective group. The team created clear key performance indicators specific to the psychiatric liaison team, established an action plan to achieve the set objectives, and planned to carry out six-monthly reviews. The team developed a shared vision to provide high quality, person centred care to the A E department without breaching governments four hour targets (DOH, 2001). The team leaders leadership style was democratic, and she fostered collaboration and involvement within the team (Walton, 1999). The team members considered her an expert in the field, and respected her for it. In July 2004, the service manager attended a monthly team meeting. At the meeting she was informed that a major change was expected to the hours of operation. The service would be extended to a 24-hour service starting in September 2004. In order for the liaison team to cover a 24-hour roster there was initially be a reduction in the number of nurses on duty, however, more staff would be recruited if necessary after a six month service review. An exact date for the review was not given. The change had not been communicated as part of the strategy for the greater merger. The Department of Health (DOH) modernisation agenda for the NHS, (DOH, 2002) sets out to modernise services in the NHS, and introduced a three star rating scale against which each NHS Trusts performance is compared against benchmark standards. Funding in turn is dependant on the star rating achieved. One such standard relates to delays in A E departments, and stipulates that mental health patients should have 24 hour access to services, and that patients should be assessed and treated within four hours of arrival. (DOH, 2001) The underlying rationale for the change was therefore that the psychiatric liaison service had to provide a 24-hour service in order for the hospital to comply with the benchmark. Management of the merged hospitals did not consider staff shortages or how the four hour target might affect the quality of service provision, particularly when staff are under constant pressure to discharge patients before they exceed the benchmark standard. (RCP, 2004) In the servic e described above, reaching the necessary 98 % four hour target proved impossible, because the staff numbers did not match the requirements of the service. The service was therefore to be expanded without additional staff, implying not only changes in hours and shifts, but also changes in work patterns. The team members reacted negatively to how the change process was introduced. Concerns were expressed about the reduction in staff numbers and questions were raised as to how the staff would be able to cope. The sense of security and continuity were put at risk. (Walton, 1999) The service manager was not available to address the concerns due to an increased scope of responsibility because of the merger that was beyond her normal remit. Lack of two way communication between the manager and the employees meant that the manager lost a valuable opportunity to resolve the negative reactions, and laid the foundation for resistance to change (Johnson, Scholes, and Whittington, 2005). Within a month of the announcement, the team leader had resigned. A new team leader was appointed and was tasked to lead the team through the change. The team started gradually becoming fragmented, staff sickness rates soared, and morale plummeted. The situation reached a crisis point by December 2005, by which time two more staff members had resigned. The majority of staff had taken sick leave, and the psychiatric liaison service was left uncovered for several days. A number of mental health patients in A E waited for hours, sometimes all night, to be seen by a mental health professional. The A E department laid a formal complaint about the liaison teams performance. In March 2005, following discussion with a union representative, the team took out a grievance against the team leader. The key issues of concern were the way the change process had been introduced, lack of two-way communication and the team leaders unsuitable task-oriented, directive leadership style. The team leader was suspended and the Trust commenced a lengthy investigation into the change process. The investigation continues to date. ANALYSIS Cameron and Green (2004) suggest McKinseys 7S model as a diagnostic tool to identify interconnected and related aspects of organisational change. The model is problem rather than solution focussed, and hence useful for pointing out retrospectively why change did not work. The weakness of the model is that it does not explicit identify drivers from the external environment and accordingly key forces have been described by way of explanation. According to Burke and Litwin (1992), the external environment is any outside condition or situation that influences the performance of the organisation. Systems, Staff and Strategy Systems refer to standardised policies and mechanisms that facilitate work, primarily manifested in the organisations reward systems, management information systems, and in such control systems as performance appraisal, goal and budget development, and human resource allocation. (Burke and Litwin, 1992) Systems are the mechanisms through which strategy is achieved. Strategy is how the organisation intends to achieve a purpose over an extended time scale. Johnson, Scholes, and Whittington (2005) link it directly to environment (industry structure), organisational structure, and corporate culture. Leaders are the executives and managers providing overall organisational direction and serving as behavioural role models for all employees. (Burke and Litwin, 1992) The systems that the service had in place to support the staff prior to the merger had functioned efficiently. The psychiatric liaison team had monthly team meetings, weekly ward rounds and supervision, and twice daily handovers to ensure high quality service. Teams in this context mean a group who share a common health goal and common objectives, determined by community needs, to the achievement of which each member of the team contributes, in accordance with his or her competencies and skill and in co-ordination with the functions of others. (WHO, 1984) Under the previous team leaders management, the team had achieved a mature and productive level of performance that fell within Tuckmans model of team development of a performing team. (Mullins, 2002) The leader demonstrated characteristics of an effective team leader (e.g. good communication) and ensured that the team members views were passed on to the management. (Marquis and Huston, 2003) The team also developed team specific performance indicators to fit the Trusts strategy, such as the goal to provide high quality care within four hours of service users presenting to the A E department. However, the new management of the merged hospitals did not take into account that the reduction in staff numbers would make it difficult for staff to find time to attend ward rounds and to supervise care. Lack of supervision had a negative impact on the quality of care provided, and staff shortages meant that the team did not reach the four-hour targets in A E department. The change process indicated a lack of sincere stakeholder consultation which would have alleviated the crisis in the department. (Iles and Sutherland, 2001) Structure and Style Structure is the arrangement of functions and people into specific areas and levels of responsibility, decision-making authority, communication, and relationships to assure effective implementation of the organisations mission and strategy. (Burke and Litwin, 1992) The NHS Leadership Qualities Framework (DOH, 2002, p34) suggests leading change through people with effective and strategic influencing is essential in a merger environment. This is supported by Johnson, Scholes and Whittington (2005) who suggest that strategic, transformational leadership is a key element within an organisation staffed by professionals and that a collaborative style is required to achieve transformational, lasting change. However, the new team leaders leadership style was autocratic and the team members were no longer consulted about matters concerning it, which was inappropriate in team nursing approach associated with collaborative patient centric care. Marquis and Huston (2003) suggest that a democratic leadership style works best with a mature experienced team with shared responsibility and accountability. The change in leadership style meant that the team felt disempowered and uninvolved in decision making which did not allow ownership of the change process to emerge. Furthermore, the flow of information to the team slowed down and the teams concerns about the change did not reach top management implying that communication channels in the new organisational structure were not functioning efficiently. Management style equally affects culture. Johnson, Scholes and Whittington (2005) state that culture is the taken for granted assumptions that are accepted by an organisation or team. These work routines are not explicit, but are essential for effective performance. Ignoring these as the new team leader did, reduces motivation and performance, and stiffens resistance to change. Skills Skills are the distinctive capabilities of key people. (Cameron and Green, 2003) The nature of the team membership implied a range of key skills interdependent on the other for effective performance. A problem area in the skills portfolio was information technology skills. The Trust managing the merged hospitals had introduced a Trust wide electronic patient record system in accordance with NHS requirements. (DOH, 2003) This was implemented simultaneously with the decision to extend the working hours. The change aimed to improve the service user experience by allowing staff a 24-hour access to service users care and crisis plans. (DOH, 2003) The staff shortage meant that team members did not receive appropriate training on the system and the use of the electronic patient record system became a source of frustration and confusion. Lack of computer skills contributed to staffs frustration and negative attitudes with the change process. Superordinate goals Superordinate goals are the longer term vision of the organisation and the shared values and guiding principles that that shape the future of the organisation and motivation achievement of strategy. (Cameron and Green, 2003) The teams superordinate goals were initially created during the four-week team building period and aligned with those of the larger organisation. The teams vision was to provide high quality, service user centred care. The team also considered change as a natural part of organisational development. However, the team became increasingly resistant to change when it felt that the organisation did not really care about its employees, their concerns, and the ultimate reason for the organisations purpose, being the patient. DISCUSSION OF CHANGE PROCESS Change management is art of influencing people and organisations in a desired direction to achieve an agreed future state to the benefit of that organisation and its stakeholders. (Cameron and Green, 2003) A number of models can be used to model a change management process. A popular model is Kurt Lewins forcefield analysis. A forcefield analysis is a useful tool to understand the driving and resisting forces in a change situation as a basis for change management. This technique identifies forces that might work for the change process, and forces that are against the change. Lewins model suggests that once these conflicting forces are identified, it becomes easier to build on forces that work for the change and reduce forces that are against the change (Cameron and Green, 2003). The difficulty is the assessment of strength or duration of a force, partlicularly when the human dimension is considered. The key resisting force in the change process was a lack of staff and poor leadership. The change process under discussion was largely motivated by external factors. However, due to poor project planning, Trust management failed to consider the internal factors that had a major impact on the change. In particular, the management failed to involve the necessary stakeholders at a local level to increase ownership of the change thus failed to consider the human dimension (Walton, 1999 and DOH, 2004). The new team leaders autocratic leadership style did not fit the requirements of the task, or the culture of the team and thus sowed the seeds of resistance to change. (Hogg and Vaughan, 2002). The poorly managed change process became costly to the Trust due to the loss of human resources, reduced staff morale and lowered the credibility of the management. The change left the psychiatric liaison team feeling betrayed, and individual team members traumatised. As the change process progressed, it became evident that a thorough analysis of current resources and various dimensions of organisational change had not been carried out (Johnson, Scholes and Whittington, 2005). The management had not prepared a clear plan for launching and executing the change at a local level. The NHS Modernisation Agency Improvement Leaders Guide (DOH, 2004) stresses the importance of taking into consideration the human aspect when planning a change project. Similarly, Walton (1999) argues that change initiatives should be thought through and planned as far as possible taking into account the psychological bonds that staff form with their work groups and their organisation as a whole. It follows then that no precautions had been taken to address resistance to change. Johnson, Scholes and Whittington, (2005) state that there should be a clear communication plan to state how information about the change project will be communicated inside and outside the organisation. The team members were not given an opportunity to challenge and test the change proposal, or clarify what aspects of the change they could or could not influence. (Walton, 1995) Fulop, Protsopsaltis et al, (2004) suggest that change project should be presented as an opportunity to improve the quality of performance and that clinicians should should be involved on a consultative basis. Team members were aware of the consequences of extending the hours of operation without increasing the resources, however, there were no systems in place to communicate these views to the Trust management, a key aspect of the change process. The lack of key stakeholder involvement in the change meant that the management did not have access to the psychiatric liaison teams valuable experience on the immediate and wider implications of cutting down resources. (Henderson, 2002) The team members felt that their concerns about the lack of resources had not been taken seriously, and this inevitably led to a feeling that the Trust did not care about its employees or their views. Strong emotions such as anger and frustration were expressed by the team members. The lack of formal communication channels, meant that the team members took them out on each other. Johnson, Scholes and Whittington, (2005) confirm that at times of change, rumours, gossip and storytelling increases in importance and that team members engage in countercommunication, thus unconsiously spreading distrust, suspicion and negativity which leads to lowered staff morale and job satisfaction. Although the rationale for change was clear to everyone, the change was executed at such short notice that the team members did not have time to develop strategies to deal with it. The NHS Improvement Leaders Guide to Managing the Human Dimension of Change (DOH, 2004) suggests that clinicians go through phases of shock, denial, anger, betrayal, conformance and understanding before they finally develop comitment to the change. The team members were left in a state of shock after the service managers initial announcement of the impending change in July 2004 and then moved into a state of denial. The general opinion was that the management would sooner or later realise that the change could not be executed without increasing the resources and accordingly delayed the change process until more staff would be employed. When there was no indication of this in the weeks that followed, the team members became demotivated. The team failed to move on to the next stages in their reactions to cha nge, and commitment to the change process did not develop. The team leaders task-oriented leadership style did not suit the context of the change process, and partly contributed to its failing. Cameron and Green (2003) suggest that leadership will be most effective when the leaders leadership style, the subordinates preferred leadership style and the requirements of the task fit together. A directive leadership style therefore is ineffective if the subordinates preferred leadership style is democratic, even though the task is well defined within tight parameters. In addition, Hogg and Vaughan (2002) argued that the most effective leaders are those who are able to combine task and socio-emotional leadership styles, and organise team members to work towards achieving goals at the same time promoting harmonious relationships. The new team leader paid no attention to the team culture and failed to communicate to management about the impending issue. Johnson, Scholes and Whittington (2005) suggest that power is a key element in a change process. Power is the ability of individuals to persuade or coerce others into following a course of action. The new team leaders source of power was based on his hierarchal position in the Trust rather than on expertise or knowledge as shown by the previous team leader. The team members did not consider that the new team leader possessed appropriate expertise or personal characteristics. The team leader exercised coercion which was met with resistance by the team and for this reason the team members lacked respect for him. He was seen as an executor of decisions made by the management. The new team leader appeared to be more concerned about a successful completion of the change, was target driven and lacked sensitivity to employees feelings and concerns. The team leader used his positional power in a negative way, filtered information and gave the management a distorted view of how the staff were coping with the change process. The relationship between the team leader and the staff members eventually deteriorated to a point where communication broke down. Two staff members went on a long term sick leave, and two other staff members resigned. Following a meeting with a union representative in March 2005 the team members, including those who had resigned, made a decision to take grievance out against the teamleader. The key issues brought up in the meeting were the way the change had been introduced, poor project management and the team leaders autocratic management style (Walton, 1999). Back to: Essay Examples CONCLUSION In conclusion, lack of stakeholder involvement, poor project planning and the teamleaders unsuitable leadership style lead to the psychiatric liaison team becomimg fragmented, and resistant to change. No systems were put in place to ensure two-way communication with the employees. Lack of communication reduced the staffs commitment to, and ownership of the change, and lead to a lower quality service provision and increased long waits in A E. The poorly managed change process became costly to the Trust due to loss of trained human resources, staff morale and credibility of the management. Similar incidents occurred in other areas of the hospital indicating that the change processes associated with the merger had created organisational wide problems that were indicative of failure at a top management and strategic level. Strategic leadership is a key element of the change process. A successful merger will only be achieved with consistent communication and the establishment of a vision that percolates throughout an organisation as a basis for effective change to realise the stated benefits of all stakeholders. References Brooks, I. (2002) The Role of Ritualistic Ceremonial in Removing Barriers between Subcultures in the NHS. Journal of Advanced Nursing. Volume 38, 4. Burke, W. W. and Litwin, G H. (1992) A Causal Model of Organisational Performance and Change. Journal of Management. Volume 18, 3. Cameron, E. and Green, M. (2004) Making Sense of Change Management. Kogan Page. Carr, D. K., Hard, K. J. and Trahant, W. J. (1996) Managing The Change Process: A Field Book For Change Agents, Consultants, Team Members And Re-Engineering Managers. McGraw-Hill. Crawford D., Rutter M. Thelwall, S. (2003) User Involvement In Change Management: A Review Of The Literature. National Co-ordinating Centre for NHS Service Delivery and Organisation. Davies H. T. O., Nutley, S. M. and Mannion, R. (2000.) Organisational Culture and Quality of Health Care. Quality in Health Care. Volume 9. DOH (1998) A First Class Service: Quality in the New NHS. Department of Health. The Stationery Office DOH (2000) The NHS Plan. Department of Health. The Stationery Office DOH (2001) National Service Framework for Mental Health. Department of Health. The Stationery Office. DOH (2002) NHS Leadership Qualities Framework. www.nhsleadershipqualities.nhs.uk Accessed 4 July 2005. DOH (2002) Star Ratings System for Hospital Performance Has Improved Services For Patients. NHS Modernisation Agency. www.dh.gov.uk. Accessed 4 July 2005. DOH (2003) National Programme for IT Announces Further Contracts to Run NHS Care Record Services. www.dh.gov.uk. Accessed 4 July 2005. DOH (2004) NHS Modernisation Agency Improvement Leaders Guide. www.modern.nhs.uk. Accessed 4 July 2005. ESHT. (2000) Safeguarding Hospitals in East Sussex: Consultation Document. www.esht.nhs.uk. Accessed 4 July 2005. ESHT. (2002) Merger of Hastings and Rother NHS Trust and Eastbourne Hospitals NHS Trust. www.esht.nhs.uk. Accessed 4 July 2005. Fulop, N., Protopsaltis, G. King, A. Allen, P. Hutchings, A. and Normand, C. (2002) Process and Impact of Mergers of NHS Trusts: Multicentre Case Study and Management Cost Analysis. British Medical Journal. Volume 325. Fulop, N., Protopsaltis, G. King, A. Allen, P. Hutchings, A. and Normand, C. (2004) Changing Organisations: Study of the context and Processes of Mergers of Healthcare Providers in England. Elsevier Ltd. Garside P. (1999) Evidence Based Mergers? British Medical Journal. Volume 318. Henderson, E. (2002) Communication and Managerial Effectiveness. Nursing Management. Volume 9, 9. Higgs, M. and Rowland, D. (2000) Building Change Leadership Capability: The Quest for Change Competence. Journal of Change Management. Volume 1 Number 2. Heron, J. (1999) The Complete Facilitators Handbook. Kogan Page Limited. Hogg, M. and Vaughan, G. (2002) Social Psychology. Prentice Hall. Iles, V. and Sutherland, K. (2001) Managing Change in the NHS: Organisational Change. NHS Service Delivery and Organisation. Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy. Text and Cases. Seventh Edition. Prentice Hall. Marquis, B. L. and Huston, C. J. (2003) Leadership Roles and Management Functions in Nursing. Lippincott, Williams and Wilkins. Miller, D. (2002) Successful Change Leaders: What Makes Them? What Do They Do That Is Different? Journal of Change Management. Volume 2, 4. Mullins, L. J. (2002) Management and Organisational Behaviour. Pitman Publishing. Stock, J. (2002) Case Study: Hastings and Rother NHS Trust. NHS Modernisation Agency. www.modern.nhs.uk. Accessed 4 July 2005. RCP. (2004) Psychiatric Services To Accident And Emergency Departments. Royal College of Psychiatrists Council Report CR118. London. Stroebe, W. and Diehl, M. (1994) Why Groups Are Less Effective Than Their Members: On Productivity Losses In Idea-Generating Groups. European Review of Social Psychology, Volume 5. Studin, I. (1995) Strategic Healthcare Management. Irwin Professional Publishing. Thomas, N. (2004) The John Adair Handbook of Leadership and Management. Thorogood Publishing. UHCW. (2005). Coventry City Centre AE Department is Being Relocated to Walsgrave Hospital from Saturday 15th Jan. www.uhcw.nhs.uk. Accessed 4 July 2005. Walton, M. (1995) Managing Yourself On and Off the Ward. Blackwell Science Ltd. Webster, R. (2001) An Assessment of the Substance Misuse Treatment Needs of WHO (1984) Glossary of Terms Used in the Health for All. World Health Organisation Series No. 1 8.

The Problem of Pornography Essay -- Argumentative Essay, Censorship 201

  In the United States someone has to be eighteen years old before they can buy pornography, but just because they have to be eighteen to buy it doesn't mean they have to be eighteen to look at it. Everywhere around the Internet one may stumble upon pornography where anyone, including children, may look at it. Pornography is not something to be proud of and is not something that our children should be able to see randomly on the Internet or in a store at a young age.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Susan Brownmiller"s essay, "Let"s Put Porn Back in the Closet," she argues that "pornography represents hatred of women, that pornography"s intent is to humiliate, degrade, and dehumanize the female body for the purpose of erotic stimulation and pleasure," which I completely agree with. (Brownmiller 53.) Women that respect themselves or other women would never pose for any type of pornography. People should never look at a woman as if they are just an object in a magazine or movie. Women should be respected and so should their privacy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When I was growing up, pornography was not something peopl...

An Analysis of the Third and Fourth Stanzas in Poes Poem The Raven :: Poe Raven Essays

An Analysis of the Third and Fourth Stanzas in Poe's Poem The Raven These two stanzas start at line 25 of the poem, they are the third and fourth stanzas. The persona has heard a knocking at his door, but no one was there. At this point in the poem, his fear and excitement are increasing as some voice keeps repeating the word "Lenore." It is not clear whether he actually hears some other voice speak the word, or if he just interprets the echo after he himself says it as belonging to someone else. Most likely they are his own words, but in his imagination he is engaging in a verbal exchange with another person. After this exchange, his soul is burning, and though the footnote in the book interprets this as meaning he is embarrassed about his false assumptions about where the knocking came from, I think it more likely means that his soul is burning in anticipation of something more, something greater that is about to happen to him than he initially thought. Again he hears a tapping, and this time he goes to the window instead of the do or. He is eager to find out what is out there, because the noise is so mysterious to him that he feels like he must investigate it. At the same time, though, he seems a bit reluctant because the last line of the second stanza says, 'Tis the wind and nothing more!" It seems as though he is hoping that it is only the wind, because he is afraid of what else it might be, but he already senses that it is not just the wind. The whole passage seems to be a preparation of what is to happen in the next stanza - in which the raven appears. His whole self is focused on that event in anticipation, which is reflected in his language. He first enters into a dreamy state, in which his emotions of fear, yet also hope, take over. This is revealed in the verbs, "wondering, fearing, doubting, dreaming." His mind is obviously in a very active state, as can be seen by the list of verbs. They are a mixture of positive and negative feelings.

We Have the Right to Use Cell Phones While Driving :: Argumentative Persuasive Argument Essays

We Have the Right to Use Cell Phones While Driving Imagine driving in a car and not being able to adjust your radio, roll down your window, or even talk to your passenger. This may sound a bit extreme, but little by little a person's rights are being infringed upon by those who think that using a cellular phone while driving should be illegal. Using a cell phone while driving is no different than a mother tending to her children in the backseat, a person eating in a car, or even someone engrossed in conversation with their passenger. Can these rights be taken away, can common sense be legislated? Cell phones first became available in the year 1984 and have only grown in popularity since (Stutts et al.). Today there are over one hundred and twenty-eight million users (Pickler). In recent years, cell phones have been in the spotlight for causing drivers to be distracted, resulting in a number of crashes. New York has become the first state to ban the use of hand-held phones when driving on public highways. This new law went into effect on December 1, 2002. Drivers may only use a hand held phone "in an emergency, to call for help or to report a dangerous situation." However, drivers are allowed to use hands free devices such as speaker phones ("New. . ."). Currently, there are thirty-eight other states with bills like this one in the process (Breslau and Naughton 46). Many are upset about these laws because data on the actual number of cell phone related car accidents is not complete. According to a spokeswoman for Cellular Telecommunications and Internet Association, " There ar e not a lot of substantial findings" (Pickler). It's too early to tell if New York's new law is lowering the number of deaths caused by cell phones (Alonso-Zalvidar). Although around 2,600 people die each year from cell phone related accidents, a cell phone user only has around thirteen chances in a million of dying in a cell-phone related automobile accident. This is three times less than the chances of being killed by not wearing a seatbelt. Other motorists and pedestrians have a four in one million chance of being killed by a driver using a cell phone; the chance of getting killed by a drunk driver is four times as high (Pickler). Granted, every single human life is important, but these figures show that cell phones pose only a very small risk.

Definition of Non-Verbal Communication Essay

The nonverbal communication is the communication that occurs through clues, signs, symbols and lack of verbal syntactic structure i.e. to have no syntactic structure so it can not be analyzed sequences of constituent hierarchy. The nonverbal communication is the process of communication by sending and receiving messages without words. These messages can be communicated through gestures, body language or posture, facial expression and eye contact, communication of objects such as clothing, hairstyles or even the architecture, symbols or graphics, as well as through an aggregate of above, such as communication behavior. Nonverbal communication plays a key role in the daily life of everyone. Nonverbal communication comes with evidence of the human species before the evolution of language itself. The animals also show certain types of nonverbal communication. It is important not to confuse â€Å"nonverbal communication† with â€Å"oral communication† as there are forms of communication â€Å"verbal† (i.e. linguistic or syntactic structure) non-oral such as written communication and sign language. There can be nonverbal communication that can be made ​​orally, as the grunts and sounds of disapproval. In humans, the nonverbal communication is often paralinguistic i.e. verbal information accompanying the nuanced, extending it or by sending mixed signals. Types of Non-Verbal Communication. According to experts, a substantial portion of our communication is nonverbal. Every day, we respond to thousands on nonverbal cues and behaviors including postures, facial expression, eye gaze, gestures, and tone of voice. From our handshakes to our hairstyles, nonverbal details reveal who we are and impact how we relate to other people. Scientific research on nonverbal communication and behavior began with the 1872 publication of Charles Darwin’s The Expression of the Emotions in Man and Animals. Since that time, there has been an abundance of research on the types, effects and expressions of unspoken communication and behavior. While these signals are often so subtle that we are not consciously aware of them,  research has identified several different types of nonverbal communication. In many cases, we communicate information in nonverbal ways using groups of behaviors. For example, we might combine a frown with crossed arms and unblinking eye gaze to indicate disapproval. 1. Facial Expression Facial expressions are responsible for a huge proportion of nonverbal communication. Consider how much information can be conveyed with a smile or a frown. While nonverbal communication and behavior can vary dramatically between cultures, the facial expressions for happiness, sadness, anger and fear are similar throughout the world. 2. Gestures Deliberate movements and signals are an important way to communicate meaning without words. Common gestures include waving, pointing, and using fingers to indicate numeric amounts. Other gestures are arbitrary and related to culture. 3. Paralinguistics Paralinguistics refers to vocal communication that is separate from actual language. This includes factors such as tone of voice, loudness, inflection and pitch. Consider the powerful effect that tone of voice can have on the meaning of a sentence. When said in a strong tone of voice, listeners might interpret approval and enthusiasm. The same words said in a hesitant tone of voice might convey disapproval and a lack of interest. 4. Body Language and Posture Posture and movement can also convey a great deal on information. Research on body language has grown significantly since the 1970’s, but popular media have focused on the over-interpretation of defensive postures, arm-crossing, and leg-crossing, especially after the publication of Julius Fast’s book Body Language. While these nonverbal behaviors can indicate feelings and attitudes, research suggests that body language is far more subtle and less definitive that previously believed. 5. Proxemics People often refer to their need for â€Å"personal space,† which is also an important type of nonverbal communication. The amount of distance we need and the amount of space we perceive as belonging to us is influenced by a number of factors including social norms, situational factors, personality characteristics and level of familiarity. For example, the amount of personal space needed when having a casual conversation with another person usually varies between 18 inches to four feet. On the other hand, the personal distance needed when speaking to a crowd of people is around 10 to 12 feet. 6. Eye Gaze Looking, staring and blinking can also be important nonverbal behaviors. When people encounter people or things that they like, the rate of blinking increases and pupils dilate. Looking at another person can indicate a range of emotions, including hostility, interest and attraction. 7. Haptics Communicating through touch is another important nonverbal behavior. There has been a substantial amount of research on the importance of touch in infancy and early childhood. Harry Harlow’s classic monkey study demonstrated how the deprivation of touch and contact impedes development. Baby monkeys raised by wire mothers experienced permanent deficits in behavior and social interaction. Touch can be used to communicate affection, familiarity, sympathy and other emotions. 8. Appearance Our choice of color, clothing, hairstyles and other factors affecting appearance are also considered a means of nonverbal communication. Research on color psychology has demonstrated that different colors can evoke different moods. Appearance can also alter physiological reactions, judgments and interpretations. Just think of all the subtle judgements you quickly make about someone based on his or her appearance. These first impressions are important, which is why experts suggest that job seekers dress appropriately for interviews with potential employers. CONCLUSION The nonverbal communication is the communication that occurs through clues, signs, symbols and lack of verbal syntactic structure i.e. to have no syntactic structure so it can not be analyzed sequences of constituent hierarchy. http://psychology.about.com/od/nonverbalcommunication/a/nonverbaltypes.htm http://www.allabtworld.com/business/nonverbal-communication-and-its-types-277

Policies and Procedures for Promoting Positive Behaviour

Policies and procedures for promoting positive behaviour Policy/procedure |Summary | | | | | |Self esteem | | | | | |Valuing each child’s individuality, | | |Believing that children are capable of making choices, accepting responsibility and acting accordingly, | |Behaviour policy |Providing opportunities for success, | | |Viewing success in terms of personal progression rather than being in competition with others, | | |Praising achievements, | | |Promoting the acceptance of others, | | |Clearly demonstrating that we value their work, | | |Building into the curriculum activities which develop the child’s ability to express his/her feelings, through the sharing circle, co-operative games | | |and Drama. | | | | | |Physical environment | | | | |Attractive, comfortable well-resourced and well managed classrooms, | | |Displays of children’s work to show it is highly valued, | | |Tidy and accessible resources demonstrate that children are trusted to organis e themselves for work and that they know how to use and care for things. | | | | | | | | | | |Classroom management | | | | | |Work must be matched to their ability so that success is possible for all, | | |Children must know what they are doing and why, | | |Classroom rules are devised by children themselves to ensure standards of behaviour, | | |Rules should be few in number, prominently displayed and referred to often, | | |We must set high standards, praise quickly and consistently – looking out for and rewarding good behaviour, | | |We must be firm, fair and supportive, | |Know children as individuals, to be active listeners, to refer to the behaviour rather than the child, | | | | | |Be polite to everyone | |Code of conduct |Talk quietly and listen carefully | | |Always tell the truth | | |Treat others as you would wish them to treat you | | |Be patient and wait your turn | | | | |Rewards and sanctions |House points | | | | | |The children can earn house poi nts for:- | | | | | |Quality of work Good Behaviour | | |An excellent piece of work Being polite, etc. | |An improving piece of work | | | | | |Dinner Supervisors Stickers | | | | | |Dinner supervisors can award stickers for good behaviour during lunchtime. | | | | | | | |Barney Stickers | | | | | |This is Crooksbarn School’s main method of rewarding positive behaviour. It is used by the class teacher throughout the school and indicates | | |excellent standards of work and/or behaviour by a child. Only 1 may be awarded each day, the children can wear them for 1 day then they are | | |transferred to a collecting chart displayed in the classroom.Once the child has succeeded in gaining 3 ‘Barnies’ he/she is awarded a ‘Head Teacher’s| | |Barney that is presented by the Head Teacher at the whole school assembly on Monday Mornings. An additional award is given out by the Head Teacher to| | |any child who has gained 9 ‘Barnies’ during the course of the school year | | | | | |Get rid of anyone not involved in the conflict as violence thrives on witnesses. | |Don’t put yourself at risk, alert colleagues, enlist their help. | |Dealing with conflict and inappropriate behaviour |Asses a situation first. | | |Be calm, don’t take it personally. | | |Use verbal intervention first. | | |It may be worse to add another person to a gang situation, if it cannot be sorted out and the conflict/inappropriate behaviour goes out of your | | |control call another member of staff and in the worse case scenario call the police. | | | | |Positively encourage the caring and nurturing side of children whilst openly and actively discourage bullying | | |Work for a caring, cooperative ethos (home corner, paired, group work etc. ) | |Anti-bullying |Discuss friendships – this should be covered through PSHE and citizenship scheme of work. However, children should receive regular reminders of this. | | |Ensure adequa te supervision in playgrounds. | |Value and encourage being different and having high self-esteem. | | | | | | | | |Helping to create a pattern of regular attendance is everybody’s responsibility, parents, pupils and all members of school staff, | |Attendance |To help us focus on this we will report to arents/carers annually on their child’s attendance with the annual school report, | | |Contact the parent/carer if their child’s attendance falls below the school’s target for attendance, | | |Celebrate good attendance by displaying individual and class achievements, | | |Reward good or improving attendance through class competitions, certificates and outings/events. | | |Every half-day absence from school has to be classified by the school (not the parents), as either AUTHORISED or UNAUTHORISED.This is why | | |information about the cause of any absence is always required, | | |Any periods of leave taken without the agreement of the school, or in excess of that agreed, will be classed as unauthorised and may attract sanctions| | |such as a Penalty Notice. | | |The minimum level of attendance for any child at Crooksbarn School is 90% attendance |

The Cost of College Tuition

Nose Snotty October 11, 2010 English 112 Position Final The Cost of College Tuition The cost of college is very high compared to how the economy has been and how wages and financial aid have not risen with the cost of tuition. This makes it harder for students to graduate and brings a lot of stress to their lives. Without the funding that is needed many students drop out or take a longer time finishing their degree. Going to college is stressful enough without the need to worry about how you’re going to pay for it and what other costs will continue to rise with getting a degree.The cost of college is too high compared to the amount Americans make and how much they are expected to contribute. This issue is very close to me because I am attending college, along with many of my friends and hearing about their struggles with paying for college is something I hear about often and is something I constantly think about. Some of my friend’s parents are paying for their educatio n and this is a great help to the students but this causes a strain on the parents and can make them decide to pull money out of their retirement (carpenter).While going to college is important it can be very tough to pay for it. Some students have to rely on student loans to pay, while others have parents who are paying for it, while others can’t go at all because it would be too hard financially and to their everyday life to be able to go. Finding the right way for you can be a process. While many jobs require a degree, the cost of getting one has risen very dramatically over the years. Colleges seem to be able to raise tuition with a moment’s notice and expect the student to deal with it.The government can only shake an angry finger at them because they don’t want to take complete control over the colleges all over America. How the parents, student, and government look at the cost, the need for a degree, and how they will pay for it determines how much they a re willing to sacrifice for it. Most parents want better for their children. To some this includes paying for their college education. With the economy with the way that it is and people losing their jobs all the time this can be harder than expected.This has caused many students to change their choice on which college to attend to a cheaper choice or go to a community college before going to a four year school. (Carpenter) This isn’t a bad choice but it can be hard to transition from one school to another and hope that all the credits will transfer successfully. Many parents feel like they are letting their child down if they do not help them, but many believe that the student should pay for it them because it will help them learn responsibility with juggling school and a job. According to Public Agenda only 42% of students whose parents did not help them graduated (Clark).This could be blamed on how hard it can be to be working and to find time to fit in time not only for c lass but preparing for class without their parents help. This can help time management skills, but for a student to be able to graduate in four years and work enough to not have a mountain of debt can be a hard thing to accomplish. Something else that also comes up is it’s not just tuition that has to be paid for, it’s also all the fees added on and the costs that most people don’t think about when budgeting for school like food for each week and transportation.With added on fees for every class it can be very frustrating so how the student pays for college affects a lot of aspects in their lives. The government has done a lot to help students with grants and scholarships so that they can afford college. With FAFSA many families are given money that they would otherwise not have so they don’t have to worry about bettering themselves while struggling to make tuition payments. But what about the students whose parents make too much to get any grant money, b ut their parents don’t have enough money or don’t want to pay for them going to college?Tuition costs have raised very quickly compared to the amount of grants or scholarships available. In Indiana the university trustees set the tuition cost but many legislators are asking them to think about keeping it lower or not raise them at all (Kenly). The government thinks that the parents should be responsible for helping students pay until they are 24, married, a veteran, or have a child (Clark). This leaves a lot of students in need of help before any of these things happen.For a student to file as in independent they first need to be 24 even if they are not living with their parents and are on their own. Many students would qualify for financial aid if they could file independently but this stipulation leaves them to flounder by them. Also if a student graduates at the age at 18 and goes to school for four years this would only make them twenty-two and they would never mak e it to get financial aid as an independent so, they would have to get loans unless they were awarded scholarships.Having financial aid and grants from the government have helped a lot students go to college who otherwise couldn’t but it also leaves many students out who do not fit into the formula created for everyone. Going to college is a great way to better someone’s self but getting to the degree is much harder than just being a good student. Parents can only provide so much as well as the government but the rising cost of tuition with the financial far behind it is outrageous. It is understandable that universities need money to run themselves but the dramatic increase each year is something to wonder about.This is a close to home topic for me because I fall in the bracket where my parents cannot afford my education, but I do not receive any financial aid so my only option is to get loans. The government cannot provide for everyone but making college more afforda ble for everyone would really help our nation rise up to be more competitive with other countries. It is very sad for students who are hard workers and have the ability to get a degree, but the price discourages them from accomplishing that goal. College is an important step in many peoples’ lives in the world today.It is a requirement for many jobs and can help people reach more goals than without it. Some people believe that the need for college is greater than the sacrifice that is needed to get a degree. Even with the economy today college should be something that everyone should strive for no matter what the cost is. With a degree you can earn more money, get better jobs, and be more of an educated person. This is vital to many people in their everyday lives. With a college education you can earn double than having just a high school diploma (Longley).This makes the debt and sacrifices people make to go to college very important to better themselves. Without those sacrif ices a person could not get a better paying job and provide for their families or help better other things in their lives. The sacrifices that are needed to be made can be paid off with the bettering of oneself with a degree and to some this can be priceless. How the parents, student, and government look at the cost, the need for a degree, and how they will pay for it determines how much they are willing to sacrifice.The need for a degree and the cost of getting a degree can be analyzed and give facts and figures of how important or how unimportant it is to struggle with things that are required to graduate. The good can outweigh the bad but getting there can be a hard process, but some believe that the way it is now is a fine way to get to the end goal, because the end goal can be so rewarding.Works Cited 1. Carpenter, Dave â€Å"Cost of Degree is Forcing some to go to Plan B. † Associated Press. 26 September 2010. http://www. msnbc. msn. om/id/39277351/ns/business- personal _finance/. 14 October 2010. 2. Clark, Kim â€Å"Should your kids pay for their college? † 11 December 2009. http://www. usnews. com/articles/education/2009/12/11/should-your-kids-pay-for-college-themselves. html 15 October 2010. 3. Kenley, Luke â€Å"Response to High College Cost. † Indianapolis Star. 20 September 2010. Print. 15 October 2010. 4. Longley, Robert â€Å"College Degree Nearly Doubles Annual Earnings† http://usgovinfo. about. com/od/censusandstatistics/a/collegepays. htm. 31 October 2010.

Precis: the Death of English (Lol)

Precis: The Death of English (LOL) Andrew Chan Language changes as a result of advancement in society, especially today, with the advances due to technology. Technology gives us new ways to communicate, which in turn changes the way we use language. Controversy has arisen with this topic. Some people say that the development of technological advances is in fact deteriorating the English language. Others, though, say that new technology promotes beneficial changes To an extent the English language is suffering because of technology.Technology is not all the fault though. I feel that it is the fault of the society too because they have indulged text language in more than one setting. Whereas it should be kept in the phone realm it has drifted into homework and essays that are handed in for a grade in schools. I do not think that text language or any other short hand is bad if it is kept in an appropriate setting and not used as a substitute for spelling words in the English language. T ext language is like hanging out with friends.In that setting you are comfortable and may not use proper English all of the time but the minute you step foot into a situation with someone of prestige (i. e. a professor) you began to utilize your knowledge for grammar and other important factors that help make up the English language. We just have to remedy the fact that people feel that text language or anything similar can be used anywhere by providing guidelines as to the appropriate use and the appropriate settings this short hand can be used.